Your title tag is not just for your visitors, but also the search engines that discover your content. A title that has the right keyword without being clear won’t necessarily lead to improved results. If you can include a keyword in these 55 characters, you can enhance your SEO, but what’s even more important is to remember to add value. This means that your title tag should be clear, descriptive and usually not more than 55 characters. It’s important as it shows up in the search results, but it’s also pulled out to show up as anchor text and a title in social shares. Market Research Data-Driven Market Research and Competitive Analysis It’s the title of your page that offers a preview of what your content is about. The title tag is one of the first things that users notice in the SERPs. Six meta tags to improve the optimization of your site 1. However, for the purposes of this quick guide, we’ve picked out the six most important meta tags that you need to know about for search optimization. You can find a full list in our complete guide to meta tags. There are numerous different types of meta tags which fulfill different roles, and not all of them are relevant to SEO. Some types of meta tag relate to page structure and will ensure that your site is easy to navigate, while others tell search engines which parts of your page are important and which to overlook. Meta tags help with this by making sure that the information searchers need to know about your site is displayed upfront in a concise and useful fashion. Search engines increasingly value a good user experience, and that includes making sure that your site satisfies a user’s query as best as it possibly can. Why do meta tags matter?Īs previously mentioned, meta tags offer more details about your site to search engines and website visitors who encounter your site in the SERP. They can be optimized to highlight the most important elements of your content and make your website stand out in search results. However, before we get into the nitty-gritty of which meta tags to add to your site, let’s talk about why they’re so important.
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